Photoshop, the trademark

slaniel | Uncategorized | Sunday, January 18th, 2004

As Ben Hammersley points out, Adobe’s fight to avoid Photoshop genericide might be too late:

Proper use of the Photoshop trademark

Trademarks help protect corporate and product identity, and Photoshop is one of Adobe’s most valuable trademarks. By following the below guidelines, you can help Adobe protect the Photoshop brand name.

You want to help protect Adobe’s valuable trademarks, don’t you? You don’t want to be like those filthy people from the Dark Countries who can barely get enough to eat and don’t respect intellectual property, do you? Of course you don’t.

The Photoshop trademark should always be capitalized and should never be used in possessive form, or as a slang term. It should be used as an adjective to describe the product, and should never be used in abbreviated form. The following examples illustrate these rules:

Trademarks are not verbs.

CORRECT: The image was enhanced using Adobe® Photoshop® software.

INCORRECT: The image was photoshopped.

I was going to write something about this, but I think it speaks for itself.

1 Comment

  1. Hacking the reverse Turing test

    Comment by Anonymous — January 1, 1970 @ 8:00 am

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