Robert J. Shiller, The New Financial Order: Risk in the 21st Century

(Attention conservation notice: approximately 1600 words about a book that I hated hated hated. Shiller’s heart is in the right place, but his mind is somewhere in the gamma quadrant.)
I’d half-expect Robert Shiller to be cursing his luck. He writes a book in 2003 singing the praises of the finance industry — a book that could easily be read as a paean to securitization and the efficient-markets hypothesis — and 6 years later that industry is about as reputable as phrenology. I only half-expect that, though, because Shiller may well be insane. This is an insane book. Maybe “visionary” or “idealistic” is the way we pronounce “insane” in polite society.
His heart is in the right place, which is why it pains me somewhat to say that about it. First, then, let’s take some time to give credit where credit is due.
Shiller wants to insure people against risk. Not just a little bit of risk here and there, but quite massive risks. Right now, we can insure ourselves against our homes burning down, but we can’t insure those homes against a fall in their values. We can insure against our getting sick, but coverage in the U.S. is spotty: it often won’t protect you if you have a pre-existing condition, it’s subject to adverse selection (only the sickest get insured) if people aren’t compelled to get it, and so forth. We collect unemployment insurance if we lose a job, but we’re not protected against the much larger systemic risk that our entire industry will disappear and we’ll be stuck with skills that no one needs. (Think of those who operate printing presses for newspapers.)
The largest risks in our lives, and the largest risks to our society as a whole, are not insurable. Shiller wants to remedy that. He wants insurance companies to write policies against declines in the value of your house. He wants aspiring biologists, at the start of their careers, to be insured against the disappearance of their particular specialty.
Stated at maybe the broadest level, he wants society to share many more risks than it does now; Jacob Hacker, coming at this from an entirely different angle, called for us to realize something similar: that we’re all in this together, and that we have a stake in seeing our brethren sleep more easily at night, knowing they’re protected.
Shiller would scale out even further: he wants, in essence, every human being on earth to protect each other. Poor countries would enter into swaps with rich countries, trading one income stream for another: if the poor country’s GDP grew faster than expected, it would owe money to the rich country; if it grew more slowly than expected, it would receive money from the rich country. (If both countries’ GDPs dropped by the same rate, neither country would owe the other.)
Here’s where most readers are going to howl in protest, and rightly so. Let’s imagine the two swapping countries are Nigeria and the United States. How, exactly, will that work? Do we really trust the Nigerian government to share windfall GDP with us? Of course not. Shiller doesn’t even address this thorny issue. The closest he comes is a swap between India and the United States. India, he says, will surely pay us off; the historical evidence suggests that it, or at any rate developing countries like it, have a respect for contract. Even the new World War I-era Soviet Union honored czarist debts, says Shiller. But we have reason to be more skeptical about Zimbabwe than about India. Shiller obviously realizes this, yet he doesn’t mention it. His only examples are comparatively easy cases. What about Burma? Should the U.S. government be any more willing to enter into a swap with a repressive regime than private investors are?
But again, his heart is in the right place. That phrase looped over and over through my head as I read The New Financial Order; it was the only way I could make it through. He wants us to be our brothers’ keeper, no matter where our brothers live.
Not only is the problem that we each suffer too much risk; it’s that we don’t take the right kinds of risk. Maybe we’d be much happier as painters or teachers, but there’s too much risk in those jobs. We go on to get business degrees, spend our lives in a cubicle, and die unhappy. Shiller wants us to be able to take those risks, and he wants insurance companies to help. He gives the example of a student deciding whether to pursue a career in recombinant-DNA technology. The risks are high and the rewards may be great. An insurer should be willing to exchange in a swap on the student’s future income prospects, insulating the student on the downside and profiting on the upside.
Any such insurance policy has to face the moral-hazard risk: if I’m insulated from downward movements in my income, I have less incentive to work hard. The insurer may, then, only insure against a downturn in my industry. That is, if recombinant-DNA research goes the way of the newspaper industry, I collect from the insurer, but not if I lose my job when the industry’s doing fine. Let’s divide up these two sources of risk: call them “macro risk” and “personal risk.”
Shiller elaborates the macro side more than the personal side. Policies based around macro risk are less subject to moral-hazard concerns: it’s assumed that I will have very little control over industries as a whole, hence have no effect on macro risk. Shiller never asks how much of my risk is macro and how much is personal. That is, even if an insurer could protect against macro risk, how much would that matter to me?
Here’s where The New Financial Order tips over from merely dreamy into straightforwardly batshit insane. Both to reduce moral hazard, and to better quantify macro risk, Shiller is pushing for a massive intrusion into our personal lives that he called a GRID: the Global Risk Information Database. It’s a worldwide computer system, presumably run by (does he ever really clarify who runs it?) insurers and banks. It will track as much about us as is necessary to help our insurers. And of course it will be carefully guarded; the insurers will likely hire T.J. Maxx’s crack team of security gurus to guard the GRID.
The GRID takes on more responsibilities than just risk analysis, even within Shiller’s book; I shiver when I contemplate what the GRID would do in the real world. By page 224, it’s helped improve on the Jobs Rated Almanac (which classifies jobs by how enjoyable they are, how risky, and so forth); by the next page, Shiller tells us that the GRID will contain information “not only about individual incomes but also on other individual circumstances that could someday be related to terms of risk management contracts.” What, pray tell, could not someday be related to terms of risk management contracts? I don’t think I’m being unfair at all if I suggest that Shiller would like to see us all equipped with probes that check whether we’re having unsafe sex or drinking too much coffee.
The overarching problem is that Shiller is a technocrat — a “high modernist,” to borrow James Scott’s terminology from Seeing Like A State. If only the world can be made to fit the technocrat’s plan, all will be well. If only Bob Shiller, with the aid of the insurers, is allowed to rationalize the world, the existing world’s chaos can be brushed aside.
Bob Shiller will bring to this massive undertaking his expertise in computer science:
A GRID could also be designed to provide an infrastructure to faciliate the handling of last wills and testaments. The system that we have is expensive, relying on lawyers and trustees. Only the wealthy can easily make complicated plans for the use of their life savings. Moreover people have no effective way to publicize the charitable parts of their wills if they want to. For these reasons, perhaps, most people leave nothing to charity in their estates … A pleasant, user-friendly interface on the GRID to design one’s will, allocate some of the estate to genuinely low-income people or to other causes, and publicize that one has done so, might increase the amount of such giving and make it more effective.
Yes, the reason people don’t give away a lot of money at their deaths is that they don’t have a pleasant UI to do so. They would cut their children out of their wills and donate directly to the poor if only they could. The GRID would help with this because … well, it just would. It’s a computer, all right? It’ll do what computers do. It’ll have buttons and stuff. You can use a mouse.
Among the living, insurers are gathering up risk from all of us little people. They’re packaging it together, building a diversified portfolio out of it, and making tons of money. Everyone wins: they get wealthy and we breathe more easily. Let’s gratefully turn our eyes up to Shiller to ask who these heroes of capitalism are:
Dramatic innovation has … come from investment banking firms such as Bank of America, Barclays, Bear Stearns, Citigroup, Deutsche Bank, Goldman Sachs, Hongkong and Shanghai Banking Corporation, JP Morgan Chase, Merrill Lynch, Morgan Stanley, Société Générale Group, and Wasserstein Perella. More innovation has come from insurance and reinsurance companies such as ACE Group, Aegon Insurance Group, AIG … from mortgage and consumer finance firms such as Fannie Mae, Freedie Mac, and GE Capital; …
Truly an honor roll in which only the best and brightest are allowed to stand, backs straight, benign visages fixed heavenward.
Gaze upon them raptly, for within them burns a gentle flame that shall light all mankind. They are our saviors, and Bob Shiller is their prophet.



A fraction of this country (even of non-evangelicals) are just waiting for the apocalypse to come, it seems to me. A book like
This is a good book to have read, but I submit that it is not an enjoyable book to read. It’s the sort of book that will certainly come up in conversation — not least when someone tells me that two groups have “thousand-year-old hatreds” and “won’t stop killing each other until everyone is dead.”